The right social media strategy boosts brand awareness, drives conversions, & increases reach.
Grow your audience.
From November 2019 to November 2020, Blackboard’s LinkedIn following grew 23% (+13K followers).
Blackboard’s Back to School Campaign
In response to students and educators returning to virtual, hybrid, and in-person learning amid the COVID-19 pandemic, I deployed an organic social media campaign to promote virtual & remote learning best practices as the education community returns to school. I used the corporate blog to serve-up best practices, used our internal communications program to provide employees and sales teams with relevant resources to share with clients, and amplified our efforts with a targeted paid social media campaign.
Infographic: Engaging and motivating online students requires creativity, flexibility and new practices. Check out our new infographic for 10 ways to engage your students online. #BackToSchool2020 https://t.co/6LvGNO6FTP pic.twitter.com/RdxJB5gadx
— Blackboard (@Blackboard) September 11, 2020
#BackToSchoolTip: Establish virtual office hours for students who could benefit from more of your time. Set up flexible time every week for students to drop into your virtual office to ask questions in real time. pic.twitter.com/Xbhbdl39Lc
— Blackboard (@Blackboard) August 17, 2020
#BackToSchoolTip: Students may be running late from another session, have connection problems, or learning how to use virtual learning materials for the first time. Give students time to settle in & set a timer to let them know when the session starts. https://t.co/TghGYbnoRj pic.twitter.com/19r97eVR93
— Blackboard (@Blackboard) August 21, 2020
Blackboard’s Digital Teaching Symposium
Faculty: Learn student engagement strategies for your remote course on November 5 at our Digital Teaching Symposium. #DigitalTeaching20 Free registration: https://t.co/kF5dTPlZGI pic.twitter.com/3fq12sFuOy
— Blackboard (@Blackboard) October 16, 2020
Roadmap Alert: Gain an exclusive look at the upcoming product and feature releases designed specifically for educators at our Digital Teaching Symposium on November 5. #DigitalTeaching20 pic.twitter.com/Sk1InI2yLG
— Blackboard (@Blackboard) October 21, 2020
Come together for a day of learning and sharing best practices at our free Digital Teaching Symposium on November 5. #DigitalTeaching20 Register here: https://t.co/SlGDqLOolR pic.twitter.com/CEdzz3ABFF
— Blackboard (@Blackboard) October 15, 2020
Accessibility-Focused Content
Accessible content ensures equity for all. Take a look at a few of the posts I put together to highlight Blackboard’s accessibility solution, Blackboard Ally.
Digital #Accessibility Tip: Ensure that images have an alternative description that can convey the full meaning of the image. Check out our Accessibility Checklist for more tips: https://t.co/cqIlMGU7A7 pic.twitter.com/wyDeg2YE61
— Blackboard (@Blackboard) November 6, 2020
Our clients set new #accessibility records in August using Blackboard Ally: 1.9 Million alternative formats downloaded and 254,000 files altered. Way to go! pic.twitter.com/sMKiI6DfZT
— Blackboard (@Blackboard) September 18, 2020
Digital #Accessibility Tip: Ensure that images have an alternative description that can convey the full meaning of the image. Check out our Accessibility Checklist for more tips: https://t.co/cqIlMGU7A7 pic.twitter.com/wyDeg2YE61
— Blackboard (@Blackboard) November 6, 2020
Holidays and Recognition Days
Today (and every day), we celebrate teachers around the globe. Thank you for your resilience, innovation, and steadfast commitment to advancing learning for all, particularly in these challenging times. #WorldTeachersDay #LetsAdvanceLearning pic.twitter.com/3QbmHRB6P3
— Blackboard (@Blackboard) October 5, 2020
September 15-October 15 is Hispanic and Latinx Heritage Month. We celebrated today by sharing the perspectives, experiences, and stories of our Hispanic/Latinx team members. Share your stories below ⬇️ #HispanicHeritageMonth #LetsAdvanceLearning pic.twitter.com/ilGhA3MnDY
— Blackboard (@Blackboard) October 1, 2020