Here’s what I’ve done so far
Salesforce
Digital Marketing Analyst — December 2020-Present
Plan, traffic, report, and optimize paid digital marketing campaigns across paid social and third-party email to drive leads and maximize sales pipeline.
Serve as the paid digital strategist for Marketing Cloud’s demand generation team and Commerce Cloud’s demand generation team, overseeing hundreds of thousands of dollars in budget annually.
Helped manage the paid digital strategy & execution of Salesforce’s flagship events like Dreamforce, Connections, and TrailheaDX.
Blackboard, Inc.
Media & Communications Specialist — 2019-2020
Managed the corporate organic social media strategy and blog for Blackboard Inc., a leading global EdTech company.
Delivered creative insight to global communications, marketing, sales, and executive leadership teams regarding strategic social media insights, digital marketing, branding, and content writing.
Participated as a member of the company’s inaugural diversity, equity, and inclusion committee, leading diversity programming efforts.
Key Achievements Include:
Increased blog views by 52% YOY
Increased LinkedIn following by 23% (+13K followers)
Indiana Civil Rights Commission
Communications Manager — 2017-2019
Managed the creation and development of all communications, marketing, and social media content.
Guided executive leadership on digital marketing best practices, trends, insights, providing recommendations to continuously optimize.
Helped lead, organize, and plan the agency’s first regional fair housing and DEI conference.
Key Achievements Include:
Increased engagement on Twitter by 310%.
Re-branded all agency collateral and materials.
